Project: Fresh Fare Farms
Overview:
Fresh Fare Farms is a meal kit delivery service focused on locally sourced ingredients and sustainable farming practices. The goal of this project was to design a multi-channel advertising campaign that increases brand awareness, expands the customer base among younger audiences, and highlights the company’s commitment to fighting food insecurity during Hunger Action Month.
Objective:
Design a cohesive advertising campaign that:
Appeals to busy young adults
Communicates the value of locally sourced, sustainable meals
Raises awareness of community food insecurity
Encourages sign-ups by connecting meal purchases to charitable donations
My Role:
UX/UI Designer responsible for translating the client brief into a clear, engaging multi-channel campaign, including print, digital, and social media advertising concepts.
Platform:
Responsive web (desktop & mobile)
Tools:
Adobe XD, Adobe Illustrator
Timeline:
Academic project
Problem Statement:
Research & insights
Young adults want to eat healthy and support ethical brands but often lack the time to grocery shop, cook, or research sustainable options. At the same time, many consumers want to contribute to social causes in meaningful, accessible ways.
College students and young working professionals (ages 21–35)
Older Gen Z and younger Millennials
Tech-savvy, socially conscious users who value sustainability, simplicity, and purpose-driven brands
Key Features & UX Decisions
Simple, imagery-driven layouts
Short, scannable messaging
Inclusive visuals reflecting diverse audiences
Consistent campaign messaging across platforms
Emphasis on mission, sustainability, and community impact
Reflection
The final campaign delivers a unified message across print, animated digital ads, and social media, clearly connecting Fresh Fare Farms’ mission with the user’s desire for convenient, ethical, and impactful meal solutions.