Project: FutureFunds Financial Planning – Landing Page Design
Overview:
FutureFunds is a financial planning company focused on helping young professionals build long-term financial stability. The goal of this project was to design a conversion-focused landing page that introduces FutureFunds’ services, builds trust with a younger audience, and encourages users to schedule a consultation.
Objective:
Create a user-friendly landing experience that educates young professionals on financial planning while driving lead generation.
My Role:
UX/UI Designer (research, wireframing, prototyping, visual design)
Platform:
Responsive web (desktop & mobile)
Tools:
Adobe XD, Adobe Illustrator
Timeline:
Academic project
Problem Statement:
Research & insights
Young professionals often feel overwhelmed by financial planning and unsure who to trust. FutureFunds needed a landing page that simplified complex financial concepts, communicated credibility, and motivated users to take the first step toward professional guidance.
Research identified three core user types: financially proactive users, beginners seeking education, and users recovering from debt. Across all groups, users valued transparency, simple explanations, and tools that helped them visualize their financial future.
Key Features & UX Decisions
Service overview to clearly communicate offerings and reduce uncertainty
Financial calculator to help users estimate investment growth
Appointment scheduling to lower friction for consultations
Testimonials to build trust and credibility
Blog previews to reinforce expertise and educational value
Wireframes focused on creating a clear visual hierarchy that guided users from understanding the service to taking action. Iterations were made to improve content clarity and CTA visibility based on feedback.
Reflection
This project strengthened my ability to translate complex information into user-friendly experiences. If I were to continue iterating, I would conduct usability testing to further validate the financial calculator and onboarding flow.